Contact strategy. Attribution model. Ad server. Completeness. Campaign management⏎
Audience-based advertising. Closed loop analysis. 1st party data. Consistent representation. Bounce rate⏎
Ad serving. Blended staffing option. Beacons. Customer data integration (CDI). Content-based advertising⏎
Anonymized data. Ad exchange. Cpm. Attitudinal data. Cross-channel/multichannel/omnichannel marketing⏎
A/b split. Beacons. Average revenue per user (ARPU). Customer experience (CX). Anonymized data⏎
Cost per media property. Audience-based advertising. Break even (be) response rate. Beacons. Audience management⏎
Customer acquisition cost (CAC). Audience-based advertising. Algorithm. Audience-based advertising. Buy one, get one (BOGO)⏎
Content management. Broadcast email. 360 degree customer view. Clusters. Attribution model⏎
Ad exchange. 2nd party data. Concise representation. Content management. Conversion rate⏎
Creepy factor. Believability and reputation. Customer experience score. Accepted (aka delivered) rate. Clusters⏎