Accepted (aka delivered) rate. Ad exchange. Abandon rate. Believability and reputation. Contextual advertising⏎
360 degree customer view. Amount of data (coverage). Content-based advertising. Access. Ad serving⏎
Collaborative filtering. Cross referencing. Average revenue per user (ARPU). Conversion rate. Content management⏎
Channel. Believability and reputation. Audience-based advertising. Buy one, get one (BOGO). Audience-based advertising⏎
Closed loop analysis. Amount of data (coverage). Big data. Conversions. Creepy factor⏎
Average revenue per user (ARPU). Addressable tv. Crm/customer database management. Ad server. Accuracy⏎
Ad exchange. 1:1 marketing. Absolute minimum test size. Attribution model. 2nd party data⏎
Accuracy. Cumulative cost per lead. 360 degree customer view. Customer experience score. Beacons⏎
Creepy factor. Break even (be) response rate. Content management. Average revenue per user (ARPU). Anonymized data⏎
Big data. Big data. Addressable tv. Add-on items. A/b split⏎